Why does the French company want (need) to be in the U.S. market?

1. Read and analyze the case titled " CompuCo (PDF) " file attached, then, answer the questions that follow. case study – Compuco.
o What changes (if any) would you recommend Dr. Durand make in
CompuCo's global NPD strategy and organizational capabilities to
ensure that it can achieve its worldwide NPD objectives?
o What steps do you recommend that he take to successfully
implement these changes?
o Why does the French company want (need) to be in the U.S. market?
2. Use the reading, The Practice of Global Product Development (With
Updates by Steven D. Eppinger), as well as the lecture, to analyze the case
and answer the three questions above. Use footnotes to cite the reading
and the lecture that you use in your case write-up.
3. Compose your answer as a MS Word document and submit it using the drop
box provided in the Assignments area. This analysis should be no more than
4 pages, 1 ½ spacing. Use 1 inch margins all around. Be sure to number your
This is to be submitted through turnitin so please make sure all contect is
original. Please make sure the answers are clear, concise and with examples.

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