What is Ivan Pavlov’s theory? How does it relate to advertising?

What did Wilson Bryan Key say about the power of advertising

and the role of the unconscious in advertising?

7. What is Ivan Pavlov’s theory? How does it relate to advertising?

How does it differ from Freud’s in explaining behavior?

9. Are there certain brands of products you use? Why? What made

you decide to select one brand over the others?

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