What do you want to say?

Describe and analyze an advertisement based on an ethnographic video documentary or your own field experience. You can choose any ad that interests you for a two-page summary. The summary is not just a description of the ad, and it needs to incorporate S.M.A.R.T analysis. Apply the most relevant ideas of Halls High/Low Context Cultural Patterns, Kluckhohns Value Orientations, and Hofstedes Cultural Patterns. Use some concepts from each of the theorists.

The S.M.A.R.T. Framework
Situation: What is causing you to need to communicate?
Message: What do you want to say?
Audience: Who is your audience?
Response: What do you want your audience to do?
Tool: What is the best way to get your message out?

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