What are the three major types of strategic alliances that firms form for the purpose of developing a competitive advantage?

1. What are the four business-level cooperative strategies? What are the key differences among them?

2. What are the three corporate-level cooperative strategies? How do firms use each of these strategies for the purpose of creating a competitive advantage?

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1. What is the definition of cooperative strategy, and why is this strategy important to firms competing in the twenty-first century competitive landscape?

2. What is a strategic alliance? What are the three major types of strategic alliances that firms form for the purpose of developing a competitive advantage?

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