SWOT analysis

Prepare a SWOT analysis for Red Bull.

1. Was it a wise decision of Red Bull to: – launch Red Bull Cola? – launch Red Bull Cola and Red Bull Energy Shots in many markets at the same time?

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2. Should Red Bull counteract US competitor Monster’s new marketing initiatives? If yes, what should Red Bull do in response?

3. Which of the five strategic options would you recommend for Red Bull’s future strategy? Present arguments in support of your suggested priority list.

How can corporate objectives be derived from the corporate mission?

1. What is the purpose of a SWOT analysis?

2. How can a SWOT analysis be carried out? What are the critical issues?

3. What are the differences between marketing objectives and marketing strategies?

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