Stealth marketing

1. What is the primary function of the National Advertising Review Board?

2. How does the Children’s Advertising Review Unit operate?

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3. Define ethics and morals

1. Describe all of the forms of ambush marketing.

2. What is stealth marketing? How does it create an ethics debate?

3. Name the three types of ethics programs that can be used to help marketing professionals cope with moral challenges.

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