1. Identify the key concepts that underpin human resource management within sport organizations;

2.Explain why human resource management in sport organizations can be different to non-sport organizations;

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3.identify each of the phases within the human resource management process;

4.Explain the ways in which each of the human resource management phases would be implemented in different sport organization contexts.

1. Identify the ways in which professional sport dominates the global sport industry; 2. understand and explain the ways in which the media, sponsors and professional sport organizations engage in corporate synergies to market and sell their products and services;

3. Understand and explain the roles of players, agents, sponsors, leagues, clubs and the media in professional sport. understand the difference between strategy and planning;

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