Social media

For this exercise, think about worst-case scenarios. In social media, brand attacks can spring up instantly for reasons you can’t always predict.

What should an organization do? Make a list of some of the bad situations in which the organization could find itself. Think of horrible customer service experiences, product failures and recalls, environmental disasters, scandals, and accidents.

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How should a company react when social media is lighting up with activity?

How should these social media crisis strategies integrate with overall crisis communication plans?

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