Service Marketing

Servqual has been used in many different sectors to measure service quality. Find in the literature a study describing the use and the results of Servqual in a certain service context. How did the study use SERVQUAL (expectations, perceptions, gaps, importance etc.)? What kind of ‘service quality dimensions’ were recognized? What were the (managerial) results of the study?

1. Consider a company where you buy regularly, and discuss your current level of experience and engagement behaviour. What would be needed to enhance your engagement behaviour?

Don't use plagiarized sources. Get Your Custom Essay on
Service Marketing
Just from $13/Page
Order Essay

2. What are the similarities and the differences between integrated performance models such as the BSC and the EFQM Excellence model?

Place Order
Grab A 14% Discount on This Paper
Pages (550 words)
Approximate price: -
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Try it now!

Grab A 14% Discount on This Paper

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.