Service Marketing

1. How have recent market trends affected tourism? Which of these market trends do you believe will have the greatest impact on tourism in the future, and what are your reasons?

2. How large is the domestic tourism market? Answer this question by considering the domestic tourism market in selected countries

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1. Who should be responsible for domestic tourism marketing and promotion within a country, and what are the reasons behind your opinion?

2. Should day travellers (day trippers) be included in domestic tourism? Why or why not?

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