Service Marketing

1. How can tourist markets be divided into groups that share common characteristics?

What are the segmentation criteria that can be applied, and which of these do you consider to be the best for a DMO to use and why?

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1. How do people’s images or perceptions of tourism destinations affect their decisions on where to travel?

2. What are the stages that people tend to go through when purchasing, consuming and recalling trips to tourism destinations?

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