Segmentation and Target Market

Write a paper on a company and product of your choice and discuss the market segmentation within that industry along with the target market for the company’s product.

Required Elements:

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  • No more than 1500 words
  • Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
  • A positioning statement for the product with careful consideration of the brand and strategy
  • Your paper should be consistent with APA guidelines.
  • What are four customer goals for organizations that engage in relationship marketing?
  • Discuss the challenges that companies face when ending customer relationships



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Pages (550 words)
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  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

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