Segmentation and Target Market

Write a paper on a company and product of your choice and discuss the market segmentation within that industry along with the target market for the company’s product.

Required Elements:

• No more than 1500 words
• Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
• A positioning statement for the product with careful consideration of the brand and strategy
• Your paper should be consistent with APA guidelines.

• What are four customer goals for organizations that engage in relationship marketing?
• Discuss the challenges that companies face when ending customer relationships

 

 

Solution: