Research the Harley-Davidson (H-D) Web site for each brand, and review the annual report for relevant details of the size, scope, target market, services and amenities, and other salient points of differentiation. From the research and analysis of the business units, identify: 1. A description of each brand or business unit that provides a clear picture of the brand and its place in the overall portfolio of Harley-Davidson. 2. The target market of each brand. 3. How the brands are alike and how they differ. 4. A preliminary analysis of any gaps that exist in the portfolio that might lead to opportunities to add to the brands. 5. Your analysis of possible merger/acquisition/joint venture possibilities and what would be achieved or accomplished through the merger/acquisition/joint venture.
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