1. What are the dangers if a business overplays its charity work?
2. What is greenwashing?
3. What reactive damage-control techniques are available to the public relations team?
4. Describe entitlings and enhancements
1. Describe an event marketing program. What must accompany the event in order to make it a success?
2. What are cross-promotions? How are they related to event marketing programs?
3. How are public relations programs and sponsorships adapted to international companies?