1. How have microblogs and media-sharing social media changed? Are Twitter, Pinterest, YouTube, Instagram, and Snapchat still the top platforms?
2. Do a quick search to confirm key statistics for each of the social media channel options covered in this chapter. Go through the list above and update numbers for: monthly users, global and mobile use, user demographics such as gender, age, education, and income, plus platform use and new features.
3. Check for new paid social media opportunities. Have any of the social media platforms covered in this chapter added new or further native advertising options?