Media

How big is social media?

Research the number of subscribers or viewers of traditional media such as top newspapers, magazines, and TV shows. Now look up the number of active users of the top social networking sites.

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How do the numbers compare? To take this analysis one step further, look up the cost of an advertisement to reach those viewers or readers in traditional media advertising. Compare that to the cost of social media to reach a similar number of viewers or users.

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