Marketing Strategy and Plan

Is social media addicting, bad for our health and our society? We increasingly see headlines such as “Social Media Anxiety Disorder, Explained. It’s a Real Thing,”82 “Facebook Admits Social Media Can Harm Your Mental Health,”83 “Addiction for Fun and Profit: Facebook and Other Silicon Valley Companies Strive to Keep Users Hooked. Does that Make them Evil?,”84 and “Troll Factories, Bots and Fake News: Inside the Wild West of Social Media.”85 Research the growing evidence about the negative effects of social media. What are the latest developments and studies? Should something be done and by whom? What has happened since the Cambridge Analytica scandal? Have new Federal Regulations emerged after Facebook CEO Mark Zuckerberg testified before the US Congress?

1. Give a background of the client organization.

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2. Discuss the client’s marketing organization and operations.

3. Explain how the project’s result will help the client make specific marketing decisions.

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