Marketing Strategy and Plan

1.       Is the use of fake followers really that prevalent? What percentage of the followers on top brand or celebrity Twitter and Instagram accounts are fake? How can you tell?

2.       Think about the elaboration likelihood model some more. Analyze one of your last major and minor purchases. How much of your decision was based on rational thinking (central route) and how much was based on emotional thinking (peripheral route)? Did social media have any influence on your decision? Which route did the message emphasize?

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