Marketing research

1. Define an appropriate marketing research problem that corresponds to your definition of the management- decision problem.

2. Present a graphical model describing consumers’ selection of a personal computer brand. 5. Describe three research questions, with one or more hypotheses associated with each.

1. Discuss the role of marketing research in helping Andersen Consulting select a new name (Accenture). If Accenture were to select a new name today, would social media research be helpful? If yes, how?

2. Define Accenture’s target market. Discuss the role of marketing research in helping Accenture understand the needs of its target customers.


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