Marketing Management

1. What is the difference between exploratory research and conclusive research and how might your approach to these differ, if at all?

2. What difference do you think technological innovations will make to marketing research?

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1. Why does Amazon sell its Kindle for near to cost price?

2. Who are the major competitors to Kindle and what, if any, are their unique selling points?

3. If you were asked to describe a typical Kindle Fire customer for an up-coming promotion, what features would they have?

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