Marketing Management

1. What information available from www.nielsen.com can help HP evaluate the effectiveness of its Web site?

2. eGO would like to increase its U.S. sales. Define the management-decision problem.

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3. Define the marketing research problem corresponding to the management- decision problem you identified.

1. What type of research design do you think the company adopted in conducting marketing research to determine consumer preferences for eGO vehicles?

2. Can eGO make use of a panel? If so, what type of a panel for what purpose?

3. How would you use the Internet and social media to determine men’s preferences for electric vehicles?

4. What sources of syndicated data would be useful to eGO in projecting future demand for its vehicles?

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