Marketing Management

Manufacturers of processed foods need to pay particular attention to ensuring that full ingredients are listed on the packaging. These need to be accurate and list the ingredients in order of their weight or contribution to the overall volume of the product. Some products need to be marked as suitable for or unsuitable for particular people for religious reasons. Equally, there is a requirement to show whether the product is suitable for vegetarians, vegans, or those with allergies or intolerances.

How is this managed by manufacturers in your own country?

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