Marketing Management

1. Is the local community important to a manufacturing firm that sells 99 percent of its products outside the area? Does it really matter what the local people say or believe about the manufacturer as long as the firm’s customers are happy? Explain your answer.

2. Assume you are a marketing intern for a local clothing boutique retail store. List the benefits of causerelated marketing for the retail store. Identify two causes in your community you think the store should become involved with. Explain why. Should the clothing retailer become involved in green marketing? Why or why not? Identify at least one way the store could become involved in green marketing

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What causes do you support or are special to you? Do you know which corporations sponsor or support the causes? If not, see if you can find literature or websites that contain that information. Why do you think corporations choose a particular cause to support? What benefits do corporations receive from sponsorships?

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