Marketing Management

Access the internet and locate four banner ads. Copy and paste the banner ads in a Word document. Evaluate each banner ad in terms of design and appeal. Access the landing page of each banner ad by clicking on it. Provide a screenshot of the landing page and discuss each landing page. Of the four banner ads, which yielded the best results in terms of providing useful information on the landing page? Why?

1. Compare and contrast the social media sites Facebook, Instagram, Twitter, Pinterest, and YouTube. Discuss ways they are similar and ways they are different. Describe your level of involvement with each of these social media platforms.

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2. A local pizza chain with nine restaurants has asked for your help in designing a social media strategy. Discuss the pros and cons of each of the primary social media platforms (Facebook, Instagram, Twitter, Pinterest, and YouTube) for the pizza restaurants. Which one do you consider to be the best? Why?

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