Marketing Management

1. Discuss the reasons why consumers follow brands on social media.

2. What issues complicate international social media marketing programs?

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3. Suppose you were in charge of the social media for your college. Discuss the pros and cons of each of the social media platforms presented in the chapter (Facebook, Instagram, Pinterest, Twitter, and Tumblr). Which two would be the most important? Why? Should the social media be targeted to current students or prospective students? Explain why.

Blogs provide opportunities for individuals and businesses to share information, thoughts, and opinions. Go to www.blogsearchengine.org. Type in a topic you are interested in that is related to advertising and marketing communications, such as “advertising to children.” Locate three blogs on the topic you chose. Discuss who initiated the blog and the value of the information on the blog. Provide screenshots of your search results page and the landing page of each blog you access.

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