Marketing Management

Locate the website of a local lawn service in your area. Provide the URL and a screenshot of the website. In your own words, describe the differences between branded content, sponsored content, and native advertising. Discuss how the lawn service could use branded content. What type of articles should the owner write? Using a search engine, locate two other websites that would be good for sponsored content. Provide the URLs and discuss why you think each of those sites would be good for sponsored content. How could the lawn service use native advertising? Be specific.

1. What is the primary function of social media?

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2. What value could a niche social network have for a business?

3. What makes Twitter radically different to Facebook?

4. How has video posting changed the nature of social media networking?

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