Marketing Management

1.       What is your point of view on the concept of the wisdom of the crowd? Is the collective opinion of a crowd always right or better than individual ideas or thoughts? Find examples or research to support your opinion.

2.       The real advantage of social media monitoring is real-time insight and intelligence. Find an example of a brand that, through real-time social media monitoring, either took advantage of an opportunity or avoided a public relations crisis with quick action.

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1.       What role does traditional research play, such as focus groups and surveys? What cannot be accomplished or gained solely through social media research?

2.       Mary Tripsas and Giovanni Gavetti say, “A firm’s prior history constrains its future behavior.” How can crowdsourcing ideas lead to greater innovation and possible competitive advantage for an organization?

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