Marketing Management

a. Find advertisements for two brands of deodorants. Do a content analysis of the written and pictorial aspects of each ad. Identify any core values portrayed in each ad and explain your choices.

b. Describe how the symbols in each ad convey the deodorant’s characteristics and brand image.

Discuss the importance of subcultural segmentation to marketers of food products. Identify a food product for which the marketing mix should be regionalized.

Explain why and how the marketing mix should be varied across geographic areas of the United States.

Find five ads promoting “green” products or activities and explain whether you believe each one is effective or not. Why is subcultural analysis especially significant in a country such as the United States?

Asian Americans are a small proportion of the total U.S. population. Why are they an important market segment?

How can a marketer of tablet computers effectively target Asian Americans?




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