Marketing Management

Why are companies increasingly introducing “green” products and engaging in ecological- friendly practices? How did consumers react to “green” products?

Identify a singer or singing group whose music you like and discuss the symbolic function of the clothes that person (or group) wears.

For each of the following products and activities:

a. List two relevant core values and explain your choices.

b. Describe how each value either encourages or discourages buying the product or engaging in the activity. The products and activities are:

1. Donating blood

2. Visiting tanning salons

3. Buying a smartphone

4. Buying a tablet device

5. Drinking diet beverages

6. Travelling overseas

7. Using sun protection products regularly

8. Buying a convection oven

9. Buying a pair of sneakers online

10. Following the latest fashions



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