Marketing Management

Do you think shopping motives might be different between online and offline shopping? If so, why? What are the pros and cons of e-commerce?

Discuss some of the motivations for shopping.

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How might a retailer adjust their strategy to accommodate these motivations?

What is the difference between unplanned buying and impulse buying?

Reflect upon access-based consumption and the role it plays in your everyday life. What would you be willing to share, and what do you prefer to own? And why?

What are the potential opportunities and pitfalls in promoting transformative consumer research? Should research promote a certain lifestyle or be as neutral as possible?

Are you an ethical consumer? Think about what you’re wearing, or the last time you went shopping. do the politics of consumption have an impact on your choices?

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