Marketing Management

What role does the globalisation process play in your personal consumption profile?

After reflecting on that, take a walk in your nearest shopping area and look for signs of the global and the local. What is from ‘somewhere else’? What is distinctively local? Are there mixtures, or are these two domains separate? Can you identify any  hegemonic brandscapes?

Don't use plagiarized sources. Get Your Custom Essay on
Marketing Management
Just from $13/Page
Order Essay

Try to identify processes of glocalisation in your own consumption patterns? And in your shopping neighbourhood?

Go to your local supermarket to check the selection of politically correct products (organic produce, fair trade products, etc.). how are they presented in the store? What does that say about the way these products are regarded?

Find three examples of how experience economy, i.e. the staging of complete consumer experiences, has altered some market offerings that you know about.

Reflect on your and your friends’ consumption patterns in the same light. What do you see?

Place Order
Grab A 14% Discount on This Paper
Pages (550 words)
Approximate price: -
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Try it now!

Grab A 14% Discount on This Paper

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.