Marketing Management

Using one of the attitude scales, develop a questionnaire to measure students’ attitudes toward the instructor in this course according to the following guidelines:

a. Prepare five statements measuring students’ attitudes via a Likert scale.

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b. Prepare five semantic differential scales measuring students’ attitudes.

c. Can the same dimensions be measured by using either scaling technique? Explain your answer.

Neutrogena is a manufacturer of personal care products for young adults. The company would like to extend its facial cleansers product line.

Design

(a) a qualitative;

(b) a quantitative research design for the company focused on this objective.

What are the advantages and limitations of secondary data?

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