Using one of the attitude scales, develop a questionnaire to measure students’ attitudes toward the instructor in this course according to the following guidelines:
a. Prepare five statements measuring students’ attitudes via a Likert scale.
b. Prepare five semantic differential scales measuring students’ attitudes.
c. Can the same dimensions be measured by using either scaling technique? Explain your answer.
Neutrogena is a manufacturer of personal care products for young adults. The company would like to extend its facial cleansers product line.
(a) a qualitative;
(b) a quantitative research design for the company focused on this objective.
What are the advantages and limitations of secondary data?
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