Marketing Management

1. Describe the progressive learning model and discuss why this perspective is important when marketing to subcultures.

2. How do religious subcultures affect consumption decisions?

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3. locate current examples of marketing stimuli that depend on an ethnic or religious stereotype to communicate a message. How effective are these appeals? 7 If you have access to foreign TV channels, try to compare the advertising in the ones from your own country with the foreign ones. Are the styles different? Are the predominant products different? Is the use of a certain style of advertisement for a certain type of product similar or dissimilar?

1. What is a subculture? How does it differ from a microculture?

2 .What is acculturation? Who are acculturation agents?

3. Describe the processes involved when a person assimilates to a new host culture.

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