Marketing Management

Define the term mobile cloud computing? Mobile devices could benefit from cloud computing; explain the reasons you think that this statement is true or provide arguments supporting the contrary.

Discuss several cloud applications for mobile devices; explain which one of the three cloud computing delivery models, SaaS, PaaS, or IaaS, would be used by each one of the applications and why.

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List some of the demographic trends of interest to marketers in the Pakistan and discuss whether these trends pose opportunities or threats for marketers?

Consider some of the consumer behavior topics for business-to-consumer (B-to-C) marketing.

How might you apply them to business-to-business (B-to-B) settings? For example, how might non-compensatory models of choice work? Mental accounting?

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