Marketing Management

Choose an organization with which you are familiar.

Write a 700- to 1,050-word paper in which you review the impact of consumer behavior on this organization’s marketing strategy.

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Review and evaluate a specific example of how this organization utilized its knowledge of consumer behavior to adjust its marketing strategy. Address the following:

  • How did this organization figure out what its target market wanted?
  • How was the organization’s marketing strategy (e.g., product, price, distribution, promotion, service) impacted by consumer behavior?Format your paper consistent with APA guidelines.

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  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

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