Marketing Management

Imagine you work for this company and are proposing a new research project to a prospective client, a political candidate.

What are the advantages of segmenting potential voters?

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How will identifying and understanding potential segments help the candidate ultimately win?

Consider your own school. Develop a research methodology to segment and profile the population of your school.

What specific questions would you pose?

How would you collect this data? Speculate on what some potential segments might look like. Name the segments and provide a descriptive profile of these segments.

If a political candidate were trying to appeal to a group, what specific marketing tactics/messages might the candidate use?

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