Marketing Management

1. Give an example of a correlational relationship and a causal relationship that you have observed in daily life. Explain how each example illustrates the relationship.

2. Describe the major differences between secondary and primary data collection, as well as the advantages and disadvantages of each.

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3. Discuss the advantages and disadvantages of using observational techniques of data collection.

4. Why is random assignment important in any experiment that seeks to determine causality?

1. How might an Interpretivist researcher attempt to examine why more men (versus women) have an emotional attachment to their automobiles? How would a behavioral science researcher approach the same question?

2. Define qualitative research and quantitative research and highlight the differences between them. Provide one example of each technique.

3. Discuss the advantages of conducting marketing research, rather than relying on intuition and common sense.

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