Marketing Management

Compare and evaluate Zalando’s and Asos’ key competitive advantages and strategies in the world online apparel market.

1. How would you explain and evaluate the value creation and value capture of Zalando?

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2. Discuss and evaluate the criteria that you would you use for Zalando’s selection of new markets outside its current 14 countries. End up with a ranking list of the three most attractive countries.

3. Discuss and evaluate the pros and cons for Anders Holch Andersen Povlsen and Bestseller, regarding the investments in Zalando and Asos.

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