Marketing Management

What were microsoft’s motives in entering the games console market with Xbox?

1. What are the competitive advantages of microsoft’s Xbox Kinect and Sony’s PlayStation

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2. move?

3. Which sources of competitive advantage are the most important?

How can analysis of national competitiveness explain the competitive advantage of a single firm?

1. Is it possible to identify not only national competitiveness, but also regional competitiveness? (A region is here defined as more than one country.)

2. In which situations should a firm consider outsourcing its activities?

3. What are the advantages and disadvantages of outsourcing?

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