Marketing Management

Why do you think Subservient Chicken was so successful? If Burger King launched the same campaign today, would it have the same results? How would social media play into the new launch effort?

Find evidence of the attention economy and answer the following questions: Explain which businesses are succeeding and why. Which tech companies are succeeding at gaining attention and what methods are they using? How are companies that produce physical products competing in the attention economy? What best practices from marketing communications, advertising, and public relations are organizations adapting into their business practices? Must every company now be interesting, or can attention still be bought?

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