Marketing Management

1. How does the spiff money relate to trade contests?

2. What are the main types of trade incentives?

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3. Describe a cooperative merchandising agreement.

1. How are premiums or bonus packs used as trade incentives?

2. How can a cooperative advertising program benefit both a manufacturer and a retailer?

3. Describe how to effectively utilize trade promotions.

4. What problems must be overcome when developing international sales promotions programs?

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