Marketing Management

Assume you are the account executive at a database marketing agency. A local music retailer with four stores has asked you to develop a database for the company.

What information should be in the databases? How would you build a data warehouse and where would you obtain the data? Be specific.

Don't use plagiarized sources. Get Your Custom Essay on
Marketing Management
Just from $13/Page
Order Essay

Hickory Outdoor is a retail store that sells fishing, hunting, camping, and other outdoor equipment and supplies, including various items for a number of outdoor sports. The company has built a database of its customers over the last five years. The marketing team can use data mining to improve their marketing efforts. Suggest ways data mining might be used.

What type of marketing programs would you suggest based on data mining? What other types of marketing programs can be developed from the database?

Place Order
Grab A 14% Discount on This Paper
Pages (550 words)
Approximate price: -
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Try it now!

Grab A 14% Discount on This Paper

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.