Marketing Communication

1. Why is proof sometimes required when claims are made for a product or service?

2. What types of guidelines need to be followed when developing a campaign?

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3. How would you describe the type of advertising used prior to the UK launch?

1. Why is the creative brief important, what do you think it should contain and what are the problems that could arise if it is not clear?

2. Why was television chosen as the preferred medium?

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