Marketing Communication

Sales promotions that are allowed in your own country may not necessarily be allowed in all of the countries in your region. The situation may also be reversed.

Compare and contrast the range in two other countries with your own.

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Consumers can be divided into four broad categories in terms of how they respond to consumer promotions: promotion prone, brand loyal, price sensitive, and brand preference. Identify two services or goods that would fit into each category for you personally. For example, you may be promotion-prone when you buy soft drinks (your favorite brand is “What’s on Sale”), but be very brand-loyal when you buy shoes (Nike, Reebok).

What determines which type of category you fit into for the various products you discussed?

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