Marketing Communication

We Are Social (wearesocial.com) is a business based in Singapore that excels at measuring internet and social media traffic. Access their website.

What services does the company offer in terms of digital and social media analysis? Describe a research project you feel this company could do successfully to assist in advertising or internet research.

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The New Zealand brand Ecostore took full advantage of live streaming technology and social media during China’s Singles Day. UMS (www.ums.co.nz), an agency with a very clear China focus, designed the campaign. Examine the campaign organized by UMS for ecostore and assess its effectiveness. What metrics would you use to judge the impact of the campaign?

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