1. Why are internal communications a necessary part of internal management?
2. Give an example of downward communication.
3. What is considered to be the main factor in sustaining a competitive position?
1. How can internal marketing assist organizations that are going through crisis?
2. You are tasked with implementing a significant change within your organization that will prove unpopular to some of the older staff. How would you go about minimizing the resistance to change?
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