Marketing Communication

1. Using an existing campaign, analyze it in terms of the wheel of prosperity. What is it trying to achieve and how does it integrate with other communications being undertaken by the same company?

2. Discuss the phenomena of junk mail and junk email. Why do companies send it out? Why is it considered junk and by whom?

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1. How has One Direction used social media to build the group’s international reputation?

2. Is the band’s success ‘hysteria-induced’ or due to successful marketing?

3. What are the commercial benefits of Nabisco sponsoring the tour?

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