1. Xerox offers a color printer that sells for $1,200. The goal is to market it to business buyers. What media mix would you suggest for a $5 million advertising campaign? Justify your answer.
2. Complete the following table by calculating the missing values. Based on the values you calculated, identify two magazines and two television shows for advertising sports equipment. Support your answer with specific data from the table.
Using a TV guide or the Internet, compile a comprehensive list of TV stations that are broadcast in your own country. How many of them are commercial stations in the sense that they carry Advertising? What are these TV stations’ key target markets? How is this reflected in both the programming and the type of advertisers that feature on the station?
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