Marketing

1. Why is Paddy Power’s advertising seen as successful?

2. Will the need to be more accountable affect Paddy Power’s future marketing?

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3. What direction might Paddy Power’s advertising take in the future?

1. Explain the theories, concepts and generalizations associated with sales promotion

2. Describe the tactics associated with sales promotions and the differences between price promotions and creative promotions (or incentives).

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