Marketing

For this exercise, go back to the uses and gratifications theory. Look at the proposed new gratifications consumers seek from media technology by Shyam Sundar and Anthony Limperos. Select the gratifications that most apply to social media. Next, select five different social media categories or channels (that is, social networks and media sharing or Facebook and YouTube) and list the types of gratifications each social channel or category could possibly satisfy. Finally, brainstorm and explain examples of the type of brand content that would be created for each type of gratification within each social channel or category.

1.       Go back to Bill Bernbach’s quote at the beginning of this chapter. Find an example of a brand vulgarizing society with their social media. Find another brand that is helping to lift society to a higher level in social media. What are the main differences?

Don't use plagiarized sources. Get Your Custom Essay on
Marketing
Just from $13/Page
Order Essay

2.       Revisit the “Wal-Marting Across America” case study. Has the Walmart brand or other public relations firms done anything like that since the crisis? Have other brands or advertising agencies done something similar in a different social media context?

Place Order
Grab A 14% Discount on This Paper
Pages (550 words)
Approximate price: -
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Try it now!

Grab A 14% Discount on This Paper

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.